Digital Hotpot China marketing calendar displayed on a laptop screen.

As we do every year, we want to make your life easier by simplifying your strategy. Grab our free social media calendar to stay on top of your schedule and nail the timing for every single campaign. It’s your go-to resource for planning marketing actions, ensuring you know when to post to reach your audience during the most important festivals and events.

Serve Better Campaign with our China Marketing Calendar 2026

  • Our calendar captures the full spectrum of high-impact moments, including traditional festivals, national holidays, commercial shopping events, and global celebrations loved by Chinese audiences. This ensures your brand never misses an opportunity to stay top-of-mind.

  • By mapping out the most relevant dates in advance, the calendar allows you to align your content with cultural touchpoints, leverage seasonal peaks in consumer attention, and deploy campaigns with precision. The result: stronger resonance, higher engagement, and improved ROI on your social media strategy.

  • tandout moments include Lunar New Year, Mid-Autumn Festival, and Singles’ Day (11.11) — all of which generate massive consumer activity. By tapping into these occasions, your brand can connect more authentically with audiences and ride the wave of heightened engagement.