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All You need to know before attending a Chinese Trade Show

  • Bussies research icon

    Step 1

    Do Your Trade Show Research

  • Registering an account icon

    Step 2

    Set Up Your Official WeChat Account

  • Promo materials icon

    Step 3

    Prepare Your Account and Promotional Materials

  • Generate Buzz icon

    Step 4

    Generate Buzz Before the Event

  • Engage icon

    Step 5

    Engage Actively During the Trade Show

  • Maintain contact icon

    Step 6

    Maintain Contact After the Event

Two mens making research about Chinese trade show event.

Do Your Trade Show Research

Step 1

Know the event before you go.
Analyze the event's location, schedule, participants, and industry trends. Make sure to check visa requirements and ensure your stay in China is fully legal for the duration of the trade show.

WeChat Registration: The Foreign Brand Playbook ebook cover displayed alongside a tablet showing an inside page with a China market entry registration flowchart.

Set Up Your Official WeChat Account

Step 2

Set up and verify a WeChat Account— your company’s digital business card in China. This is where potential clients will check your credibility, explore your offer, and connect with your brand.

Check our Playbook

Why Foreign Brands Fail at China Trade Shows?

Tablet displaying 'Why Your Tradeshow Playbook Breaks in China?' guide for B2B brands, by Miriam Dabrowa - Digital Hotpot.
Preparing promotional materials for China trade show.

Prepare Your Account and Promotional Materials

Step 3

Professional image and practical knowledge in one place.
Design your menu, welcome message, articles, and attractive graphics with QR codes.

Digital Hotpot helps you get your account ready. Get in touch for practical tips to effectively manage your account and promotional materials in the Chinese market.

Multiple people using smartphones exchanging WeChat accounts..

Generate Buzz Before the Event

Drive traffic to your booth before the show even starts.
Plan teaser campaigns and invitations tailored to the Chinese market.

Digital Hotpot supports you in crafting effective campaigns and strategies to make your pre-event presence as impactful as possible.

Step 4

An Asian woman at a business conference or networking event.

Engage Actively During the Trade Show

Step 5

Impress visitors with live updates and interactive actions.
Share live posts, run contests, and encourage attendees to follow your account via QR codes.

Our trusted local partners in China can support you on-site with social media content, engagement, and event coverage.

Two businessmen in suits shaking hands and smiling during a professional networking meeting in a modern office, with a female colleague standing nearby.

Maintain Contact After the Event

Turn new connections into real relationships and sales.
Summarize the trade show, analyze results, and continue communicating with new followers.

Digital Hotpot helps with post-event analysis and planning further communication strategies to ensure your connections deliver tangible business results.

Step 6