Trade show guide

Everything You Need to Know Before attending a Chinese Trade Show

  • Bussies research icon

    Step 1

    Do Your Trade Show Research

  • Registering an account icon

    Step 2

    Set Up Your Official WeChat Account

  • Promo materials icon

    Step 3

    Prepare Your Account and Promotional Materials

  • Generate Buzz icon

    Step 4

    Generate Buzz Before the Event

  • Engage icon

    Step 5

    Engage Actively During the Trade Show

  • Maintain contact icon

    Step 6

    Maintain Contact After the Event

Two men are engaged in a serious discussion at a round table, with laptops, notebooks, and smartphones in front of them. One man is holding a phone displaying a financial chart, while the other notes something in his notebook.

Do Your Trade Show Research

Step 1

Know the event before you go.
Analyze the event's location, schedule, participants, and industry trends. Make sure to check visa requirements and ensure your stay in China is fully legal for the duration of the trade show.

A person holding a smartphone displaying the WeChat app on its screen.

Set Up Your Official WeChat Account

Step 2

Set up and verify your Official WeChat Account — your digital business card in China. This is where potential clients will check your credibility, explore your offer, and connect with your brand.

We’ve also covered this process in detail on our blog — you can read more there to understand what’s required and how to do it right.

Read the Blog Post
Person using a stylus on a tablet, working on graphic design sketches with printed design elements on a table.

Prepare Your Account and Promotional Materials

Step 3

Professional image and practical knowledge in one place.
Design your menu, welcome message, articles, and attractive graphics with QR codes.

Digital Hotpot helps you get your account ready, and you can also benefit from our WeChat form A to Z eBook, packed with practical tips to effectively manage your account and promotional materials on the Chinese market.

Check our Bookstore
Multiple people using smartphones around a wooden table.

Generate Buzz Before the Event

Drive traffic to your booth before the show even starts.
Plan teaser campaigns and invitations tailored to the Chinese market.

Digital Hotpot supports you in crafting effective campaigns and strategies to make your pre-event presence as impactful as possible.

Step 4

Consultation
A young Asian woman smiling at a professional event or conference, wearing a grey blazer and green lanyard, with blurred people in the background.

Engage Actively During the Trade Show

Step 5

Impress visitors with live updates and interactive actions.
Share live posts, run contests, and encourage attendees to follow your account via QR codes.

Our trusted local partners in China can support you on-site with social media content, engagement, and event coverage.

Learn more
A woman sitting at a desk in an office, talking on the phone and smiling, with a laptop and documents in front of her.

Maintain Contact After the Event

Turn new connections into real relationships and sales.
Summarize the trade show, analyze results, and continue communicating with new followers.

Digital Hotpot helps with post-event analysis and planning further communication strategies to ensure your connections deliver tangible business results.

Step 6

Book Consultation