How to Send WeChat Red Envelope? Step-by-Step Guide
With the festive season just around the corner, the digital world is turning red and gold! While the tradition of handing out physical cash remains a classic, Digital Hongbao has officially become the "must-have" tool in every marketerโs and userโs digital arsenal.
Whether you're looking to surprise your loved ones or boost customer loyalty, sending WeChat Digital Envelopes is the fastest way to deliver a slice of luck directly to someoneโs smartphone.
As we gallop into 2026, the Year of the Horse brings a unique energyโsymbolizing speed, success, and forward momentum. There is no better time to harness this spirit than by mastering the WeChat Hongbao.
Today, these red packets are more than just a simple transaction; they are a full-blown user experience, complete with personalized brand covers, hidden video stories, and gamified interactions that can make your brand go viral in a single click.
A well-executed Hongbao Campaign can be both fun and budget-friendly. Remember, you provide only the WeChat hongbao covers, but itโs up to the users to fill them with money! ๐
Today, weโll share a Step-by-step Recipe to help you create an unforgettable Hongbao Campaign.
Ingredients essential to send WeChat Hongbao
How to Prepare WeChat Hongbao?
1. Log in to your Official Account backend.
Scroll down to find "New Features", click Weixin Red Packet Covers and follow the instructions
2. Enable the WeChat Hongbao covers feature.
3. Visit the WeChat Red Packet platform to register a sub-account.
4. Download the template from the official Red Packet page.
5. Design an eye-catching cover that reflects your brand identity and aligns with the festive Chinese New Year atmosphere.
Design Requirements:
Format: PNG, JPG, JPEG
Dimensions: 957 x 1278 px
Size: โค 500 KB
*If you want to include your logo, you may need to submit your trademark registration (ๅๆ ๆณจๅ่ฏ).
Version for Advanced: Leverage the cover story option for users to swipe down and discover a short video. More recipe notes below.
This is a hongbao design including
additional video story
6. Customize the cover image for optimal presentation in the red envelope bubble and sending page.
You will have to crop the preview of the hongbao from the design, keep that in mind
7. Submit your cover for review โ approval can take up to one business day. Try to submit your design in advance to save some time for potential updates and delays just before the holiday.
8. Select how many covers to offer. The fee is 1 RMB per cover, with a minimum of 100 covers. The unused cover fee will be refunded to you.
Your ๐งง is ready!
Now, itโs time to make sure it reaches the right hands and creates the festive buzz youโre aiming for!
How to Share WeChat Red Envelope?
You want your loved ones, clients and business partners to have a taste of your beautiful hongbao, right? It's time to share it far and wide.
There are several ways to distribute your hongbao covers:
Embed them in an article like big brands do. You can do it in your WeChat article backend.
Tie them to a WeChat Channels video or livestream.
Generate a QR code to share (least visually attractive)
It's important to encourage your team and network to send hongbao using your cover to amplify its reach.
Finally, why don't you share the story behind your red packet cover? Such as insights about your brand, the inspiration behind the design, and more festive greetings!
Recipe Notes
๐๏ธ Personalization Is Key: Match your cover design to your audienceโs preferences or product offerings. For example, luxury brands may choose minimalist designs, while playful brands can use vibrant ones.
โฐ Timing Matters: Launch early to capture New Year excitement and stand out.
๐Promote Widely: Use your WeChat official account, Moments ads, and other social platforms for maximum reach.
Final Thoughts
A hongbao campaign is more than just red packets โ itโs a chance to forge meaningful connections with your audience while enhancing your brand. Follow this recipe to create a campaign as unforgettable as a festive New Year feast.
