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WeChat from A to Z: How to Register and Manage Official Accounts

$49.00

If you don’t even know how to start on WeChat, you’re not alone. This guide will walk you through every step so you can finally understand and use WeChat’s features with ease.

What to expect after reading our WeChat from A to Z guide:

  • Choose the right type of account for your business

  • Get your account fully set up and operational

  • Repurpose your existing content effectively

  • Grow your audience and attract followers organically

If you don’t even know how to start on WeChat, you’re not alone. This guide will walk you through every step so you can finally understand and use WeChat’s features with ease.

What to expect after reading our WeChat from A to Z guide:

  • Choose the right type of account for your business

  • Get your account fully set up and operational

  • Repurpose your existing content effectively

  • Grow your audience and attract followers organically

Unlock the key to successful marketing on the world’s top messaging app with the first WeChat guide available. This 152-page handbook is filled with insights and real examples to help you master WeChat marketing.

Explore WeChat’s features, benefits for foreign brands, and whether it can replace a website in China. Understand different WeChat account types—subscription and service—and find out which one fits your brand.

Learn how to set up your WeChat account step-by-step, including registration, verification, admin roles, and optimization. Discover what content works best, from choosing topics to designing and improving posts.

Find out how to grow your audience and increase views through organic methods, paid ads, and influencer partnerships. Use WeChat analytics to monitor followers, article performance, and engagement.

Use WeChat Channels, Mini-Programs, and WeChat Pay to boost your marketing. Learn from nine case studies in luxury, fashion, beauty, tourism, hospitality, education, B2B, and finance for real WeChat success tips.