A person holding a social media calendar. The calendar shows Chinese holidays and festivals such as Labour Day, Mother's Day, Valentine's Day, and Dragon Boat Festival, with color-coded labels for different types of festivals.

Learn about our Social Media Calendar

  • Our calendar captures the full spectrum of high-impact moments, including traditional festivals, national holidays, commercial shopping events, and global celebrations loved by Chinese audiences. This ensures your brand never misses an opportunity to stay top-of-mind.

  • By mapping out the most relevant dates in advance, the calendar allows you to align your content with cultural touchpoints, leverage seasonal peaks in consumer attention, and deploy campaigns with precision. The result: stronger resonance, higher engagement, and improved ROI on your social media strategy.

  • tandout moments include Lunar New Year, Mid-Autumn Festival, and Singles’ Day (11.11) — all of which generate massive consumer activity. By tapping into these occasions, your brand can connect more authentically with audiences and ride the wave of heightened engagement.